Group Director Media Planning
Company: VirtualVocations
Location: Metairie
Posted on: November 2, 2024
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Job Description:
A company is looking for a Group Director, Media Planning to
provide media leadership and strategic direction for client
accounts.
Key Responsibilities
Direct the development of media planning strategies that align with
client marketing goals
Lead and mentor client teams to achieve media objectives and
deliver high-quality results
Research and implement innovative techniques and technologies for
traditional and digital media strategies
Required Qualifications
Minimum 12 years of media planning experience, including client
management
At least 4 years of account leadership experience with a
Retail-specific client
Bachelor's degree in marketing or a related field
Broad knowledge of Paid Search, Programmatic, Paid Social, and
media technology solutions
Understanding of traditional media, including broadcast and OOH
Keywords: VirtualVocations, Kenner , Group Director Media Planning, Executive , Metairie, Louisiana
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